Editorial

06.9.2021

STONE ISLAND

That of Stone Island is a beautiful story of research, experimentation and colour. A brand that redefines the concept of sports-wear since 1982, through functional clothing and innovative designs.

Apart from the minute researches behind the textiles, fabrics and yarns, Stone Island has been able to play around with colours and the treatments carried out in real laboratories and thus was able to shed light on 60.000 recipes for colouring.

But Stone Island started off almost by chance during the study of a special bi-colour material which is rigid and sturdy to the point of being washed and tempered by pumice stone. The result which was above all expectation is surprising, making the cloth very special with a worn-out visual aspect.

Seven jackets are being produced with the so called Tela Stella which are the first examples of the indisputable marine identity collections. The label is a complimentary to the strong personality, thanks to use of the wind rose shown like a military tag, all the rest is history.