When she opened her first boutique on a small street in the Nolita district in 2004, Tory Burch sold out of her collection on the very opening night. An event that heralded the success of the designer who conquered first New York and then the world with the "preppy bohemian" style of her clothing and accessories collections. Ten years later, the designer is considered one of the world's most powerful self-made women: her label counts more than three hundred international boutiques.
Since launching her eponymous brand, she has never ceased to arouse interest, with her iconic ballerinas, bags, kaftans that are a little bon ton, inspired by objects on sale in flea markets all over the world. She has thus contaminated American minimalism with ethnic elements and was the first to believe in affordable luxury, in other words, in timeless fashion that did not have unaffordable prices.
In short, with Tory Burch, haute couture has become more affordable, clearing the way from bargains to the catwalk. The parable of the American entrepreneur is a perfect example of business acumen and managerial ability, characteristics appreciated by millions of consumers worldwide.
