Editorial

14.12.2023

WHEN SPORTY BECOMES CHIC

Sportswear and agonistic elegance take to the field, coats over terry socks and trainers with fluffy coats become the must-have for winter 2023/2024, precious balance between sportswear and dailywear dresses the coolest women of the star system.

WHEN SPORTY BECOMES CHIC | Image 569850
Sporty clothing becomes the uniform of everyday life in the contemporary scene and the celebration of the balance between these two realities parades on all the coolest catwalks from Paris to Milan, the woman's figure is enhanced despite wearing terry socks, a beautiful fashion loved especially by top models who also wear them with high heels and sandals. Wide trousers with pockets have become the object of desire for winter 2023, with the 90s model being decontextualised for evening wear with micro tops and designer handbags.

WHEN SPORTY BECOMES CHIC | Image 569849
The sporty chic style, contrary to what one might imagine, has distant and unsuspected origins. It all started between 1920 and 1930, when women began their emancipation and their role in society changed. Fashion followed a new figure, prominent, increasingly self-possessed and free to choose, even what to wear. Among the first to experience this was Coco Chanel, whose work revolutionised the concept of femininity, followed by Elsa Schiaparelli, the designer who created shocking pink and garments with a strong sporting component.
WHEN SPORTY BECOMES CHIC | Image 569843
A turning point came in the 1960s, when fashion and sport became even more closely linked. In France, it was the Courrèges catwalks that gave a clear and unequivocal signal, combining athletics with fashion. The jogging and aerobics boom did the rest, and more and more women and men were looking for comfortable and functional clothing that did not neglect the aesthetic aspect, and it can be said that Courrèges himself was the inventor of the sporty chic style.